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Social Media Policy

Henry Vilas Zoo is committed to maintaining a safe and enjoyable experience within our buildings and on our social media channels.

We have a zero-tolerance policy for disrespectful or dangerous conduct online.

We reserve the right to delete any content and/or block any users who post any content that is determined to be:

  • hateful, insulting or life-threatening language toward other users, as well as Zoo staff members, volunteers or guests
  • violent, abusive, or pornographic content
  • comments or content that suggest or encourage dangerous or illegal activity
  • misleading or false statements; as a trusted, science-based organization we do not support spreading misinformation
  • posts or messages generated by bots or anonymous/fake accounts
  • unproven or inaccurate accusations against individuals or organizations
  • copyright infringement
  • advertisement
  • links to external websites

Additionally, our social media followers should be aware that all Zoo special event tickets are non-transferrable. We will remove posts from anyone who attempts to re-sell tickets or memberships. Only purchase tickets through the Henry Vilas Zoo website or from our Guest Services building on grounds.

We monitor our social media accounts Monday-Friday from 9:00 am to 4:00 pm (central time). Any comments or concerns posted outside these times are addressed as needed as soon as relevant staff members are available.